Gulf Shores International Airport Lands Hertz and Dollar Rental Car Deal Ahead of Allegiant’s Grand Arrival.
Gulf Shores, Alabama – (March 25, 2025) – As Gulf Shores International Airport continues to build momentum in preparation for the highly anticipated launch of Allegiant service on May 21, 2025, the airport is pleased to announce a major milestone in its expansion efforts. Hertz, one of the world’s most recognized and trusted car rental brands, has been selected as the airport’s first rental car concessionaire. Hertz will provide services under both the Hertz and Dollar rental car brands.
“This partnership with Hertz represents a significant step forward in delivering a seamless travel experience for our guests,” said Jesse Fosnaugh, Airport Director at Gulf Shores International Airport. “Hertz is a globally recognized leader in the rental car industry, and we are excited to welcome them as a key component of our growing airport services.” Hertz anticipates making reservations available starting early April.
In addition to securing Hertz as its first on-site rental car provider, the airport has also finalized an agreement with ParkMobile, a leading provider of smart parking solutions. ParkMobile, already in use throughout the City of Gulf Shores, will provide a simple and convenient way for travelers to pay for parking at the airport. This integration ensures a smooth transition for visitors familiar with the system while enhancing efficiency for all airport guests.
“The addition of Hertz and ParkMobile is just the beginning. We are actively working to develop more ground transportation options and services that will cater to the needs of our customers.”

With terminal construction well underway and a host of new businesses preparing to launch operations at the airport, Gulf Shores International Airport remains on track to provide a world-class travel experience for residents and visitors to Alabama’s beaches. Additional announcements regarding airport amenities and service providers are expected in the coming months as Allegiant begins flights to six destinations from Gulf Shores beginning May 21, 2025.
About Gulf Shores International Airport (JKA)
Gulf Shores International Airport (JKA) is a premier aviation gateway to Alabama’s Gulf Coast. Beginning May 21, 2025, JKA will launch commercial airline service with Allegiant, offering nonstop flights to six destinations: Kansas City, MO; St. Louis/Belleville; Northwest Arkansas; Cincinnati; Houston; and Knoxville.
The airport is dedicated to the planned and sustainable growth of JKA as a key transportation hub. By enhancing air service and infrastructure, the airport aims to attract visitors, support local businesses, and drive economic development along the Alabama Gulf Coast.

To see the full press release click the link below.

Press Release – Gulf Shores International Airport – Hertz and Dollar Rental Car Agreement